Casca
BRANDING | ART DIRECTION | DESIGNFOR THE DAILY PERSUIT OF WELLNESS
Casca is a shoe company based in Vancouver, Canada with the mission of promoting wellness and an active lifestyle. Casca 3D prints custom insoles for each foot, giving you a completely unique pair of shoes that supports your entire body. The brief was to bring Casca more into the wellness space. We created a brand identity inspired by the rhythms of nature and everyday life. The intimate image cropping and movement within copy all reflect the frequencies of the world and how we move through it.
We used cues from the photography to form unexpected crops that reflect the subject’s organic frequencies. The typography balances geometric precision and calligraphic forms, allowing copy to be stylized in expressive kinetic structures. The colour palette is a sophisticated, understated nod to Casca’s home in the Pacific Northwest.
STUDIO:
Monday Creative
Monday Creative
CREATIVE DIRECTION:
Matthew Johnson
Ryan Romero
Matthew Johnson
Ryan Romero
Casca’s custom wordmark is built from a circular grid, while fluid letterforms suggest an ebbing and flowing movement. We designed an icon drawn from the letter ‘A’ that reflects each person’s two unique touchpoints on the ground footprints—and to the brand’s role as a bridge to your healthiest self. The same shape is the basis of a brand pattern that lends texture and echoes the unique frequencies in our daily lives.
casca.com